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Hiring for Marketing Executive (corporate) - Sarjapur, Bangalore Bengaluru for Exp. 2 - 5 Years at C (Bangalore Job)

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Job Description:Key areas of responsibility: Responsible for the generation of increased revenue from the Corporate, Insurance segment and other institution driven segment to group of hospitals within the city. Lead the vertical in a particular market & continuously drive excellence in this segment Main Job Tasks: Develop comprehensive marketing plan for the corporate segment in conjunction with Marketing Manager Define the objectives from the corporate and insurance segment, evaluate the business opportunities and translate them to clear-cut working plan Develop clear definition of broad sub-segment within the corporate segment and define approach to drive benefits from each of these sub-segments Work with Marketing manager to build resource plan and ensure efficient, clearly defined usage for desired benefit Marketing to corporate and third party insurers Build database of key corporations and insurance companies & establish close knit marketing contact to continuously excel contribution from this segment Ensure efficient working system within the hospital for smooth flow of corporate and insurance patients, work with finance, customer care to drive efficient service delivery Drive innovative programs amongst corporations and large institutions to build organization visibility Tie-up with key service providers in pre-insurance business & ensure continuous stream of revenue amongst set of hospitals in the market Insurance business and innovative products Identify opportunities and gap in insurance offering and derive innovative insurance products for co-marketing with the set of hospitals within the region that will enhance value for all associated stakeholders Develop contacts with direct insurance companies to ensure tight control on price being offered Community Programs Lead the initiative of Community Cards within the immediate neighbourhood, drive enrolment and membership Run effective outreach program amongst identified schools Preventive Healthcare Work the plan to drive preventive health-check programs Coordinate with internal consultant identify opportunities of promoting preventive healthcare program Other responsibilities: Receivables coordination with finance for corporate tie-ups and TPAs Internal consultant coordination for health camps and talks amongst corporate organizations Ensure key corporate accounts being served exclusively and tracking mechanism in place Continuous evaluation and tracking on non performing Corporate One point contact for TPA, Insurance and corporate customers along with Customer care team

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Posted on: Saturday, 15 July, 2017  08:50
Expires On: Monday, 23 March, 2020  18:30

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