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Hiring for Marketing Analyst in Hyderabad / Secunderabad, Bengaluru/Bangalore for Exp. 2 - 5 yrs at (Job in Kolkata)

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Job Description:As an Email marketing analyst, you would closely interact with US marketing stakeholders and support their direct email marketing programs which includes create and send the personalized emails containing thoughtware, newsletter, webcasts and events. This would require you to be involved in all stages of email execution (creating, testing, deployment and reporting) and the ability to prioritize without a direct oversight from manager. Here are few of other responsibilities. Create and optimize HTML responsive templates following the brand guidelines Create landing pages/sign up forms using the Dreamweaver in defined layouts Test and ensure email compatibility across various platforms (mobile/desktop) and browsers Recommend email marketing best practices with coding, design and testing of email campaigns Set up the Fundamental blocks in marketing automation tool (Emails, Forms, Landing Pages, Progressive Profiling, Segmentation, Campaign Canvas, Lead Scoring/generation, Program Builder, Integration) Work with US team on testing and launching the advanced email marketing campaigns and lead nurturing programs using the marketing automation tool Monitor, analyze and report on the campaign performance metrics Collaborate and provide assistance to stakeholders when needed and share ideas Create process documents and presentations to share the performance of various marketing programs Assist in identifying process issues and developing solutions Qualifications Required: 2-3 years of experience in email marketing/campaign management/demand generation Hands on experience with Web development tools / technologies such as HTML, CSS, Photoshop, Dreamweaver, and JavaScript Advance knowledge in marketing automation tools (preferably Eloqua) Basic knowledge in CRM tools like Salesforce Proficiency in excel, word and PowerPoint Fluent in English language (written and spoken) Strong attention to detail and analytical acumen Professional qualification Graduate /B.Tech/ M.Tech/MBA or equivalent

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Posted on: Thursday, 29 June, 2017  08:47
Expires On: Monday, 23 March, 2020  18:30

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